Clear the Smoke

2007 marks the third year of this award-winning public education campaign. This year’s new Clear the Smoke "Live Smoke-Free" campaign television and radio spots focus on encouraging Hawaii residents to eliminate tobacco and smoking from their lives. The ads feature bold messages and edgy visuals which challenge individuals to make a personal choice against tobacco use. For smokers that action could be calling the Hawai‘i Tobacco Quitline at 1-800-QUIT-NOW for help and for non-smokers that action could be establishing a smoke-free home or joining a cigarette butt beach clean up.

Behind the Scenes: The Smoke- Free Set

None of the actors in the Clear the Smoke “Live Smoke-Free” commercials were exposed to real cigarettes. All of the cigarettes and ash seen in the ads were props made out of the following non-toxic ingredients:

Ash

• Cornstarch
• Non-toxic tempera paint

Cigarettes

• Paper
• Cotton laundry rope
• Non-toxic glue stick
• Water color marker

"Live Smoke-Free" Television and Radio Ads (Click to Play)

To view Clear the Smoke's new Commercials, you need to have Flash 9 Player or higher, click here to download it.

Past Campaign Archival